Doria Choi

God of Tea

GOD OF TEA MATCHA
BRAND IDENTITY
PACKAGING

God of Tea is a Chinese-American matcha brand sourcing exclusively from tea regions in China. After initially selling wholesale to cafés, the founders wanted a distinct voice to expand into direct-to-consumer. The goal was a brand that feels proudly Chinese and unmistakably contemporary without leaning on Japanese matcha aesthetics.

I avoided familiar cues like greens, rice paper textures, and ceremonial references. Instead, I built a bold color system, paired a high-contrast serif with a geometric sans, and created a custom Chinese signature mark (茶神) incorporating a sutble leaf shape to anchor the identity.

BRAND PILLARS

LOGO DESIGN / TYPOGRAPHY / COLOR PALETTE

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