Nostalgia Coffee
NOSTALGIA COFFEE CONCEPT
BRAND IDENTITY
PACKAGING
Nostalgia is a Hong Kong specialty coffee roaster and café that brews the past into the present. Each cup carries echoes of people, places, and rituals that ground daily life. The packaging reimagines the city’s fading tile mosaics, once lining stairwells and corner cafés, bringing them into modern coffee rituals. They spark recognition like the aroma of a fresh brew.
The name is a tribute to Hong Kong’s bittersweet longing for the past where 懷舊 isn’t just sentimentality. It is about cherishing life’s small details: the texture of a tiled wall, the smell of butter melting into a fresh pineapple bun, the hum of a dai pai dong at dusk.
(1972 - 2022)
(1972 - 2022)
(1972 - 2022)
BRAND PILLARS
LOGO / TYPOGRAPHY
PATTERNS / COLOR PALETTE
DIELINES
Nostalgia’s coffee reflects the city itself, weaving old and new into something uniquely its own. Beans from Brazil, Guatemala, and beyond are roasted in Hong Kong, creating flavors both global and rooted. Designed for modern life, the drip bags are quick and portable with a taste rich enough to slow you down. Every box and tin is a keepsake and a conversation piece.